Promotional Options

Market your company to qualified attendees and drive more traffic to your booth. Use the Online Shopping Cart to view cost-effective ideas that can help increase booth traffic at the 2008 PGA Merchandise Show.  For more information and pricing and to discuss your interests, contact your sales executive or Lisa Austin at 800.477.7726.
 
Demo Day
Put your products in the hands of PGA Professionals at the revered PGA Show Demo Day, Wednesday January 16 at Orange County National Golf Center & Lodge.

Show Specials
Feature your show special or celebrity appearance in our NEW Show Specials program.  Your show special will be listed on http://www.pgashow.com/, mailed to over 500 VIP buyers, and highlighted in an attendee e-newsletter.
 
Official Show Directory and Show Daily
The Official Show Directory is retained by 98% of attendees and referred to throughout the year. The Show Daily is distributed on site each day of the Show. Two great places to promote your company to buyers at and after the Show!

New Product Center
Introducing a new product at the 2008 PGA Merchandise Show? The New Product Center features ONLY NEW PRODUCTS from Show Exhibitors. It's a "must-visit" location for all of the Show's thousands of PGA Professionals, retailers, buyers and Media who are looking for innovative new products.

Pre-Show Planner
The handy Pre-Show Planner will be available online for all attendees and media attending the Show. This planner can help facilitate planning and appointment setting. It is a great place to promote your company to qualified buyers at the Show and make sure you get on their "must-see" list.

Attendee Newsletter
Wouldn’t it be great to be able to contact all of the PGA Merchandise attendees before the show even starts? Now you can.

Every exhibitor is invited to submit their company’s sales message to be included in our series of “Countdown to the Show” attendee e-newsletters. The campaign will be broadcast to over 30,000 prospective customers, including pre-registered attendees and the PGA Professionals database to fill them in on everything there is to see and do at the show. See an example of the attendee newsletter.

You can take advantage of this opportunity to invite the attendees to your exhibit to see new products you will be launching, inform them about promotions, corporate news and even invite them to an event you may be hosting. You can also add optional enhancements to your announcement including email links, web links and file downloads for press releases and event invites.  The attendee newsletter is subject to space availability, contact your sales executive or Lisa Austin today!

Web Banners
Reach your customers through http://www.pgashow.com/!  Thousands of potential customers visit the show website each day.  Increase your visibility on the web and drive traffic to your booth through this limited opportunity.  Inquire now!

Lanyards
Customize the neck cords that attendees use to clip on their show badges with your logo or marketing message. Virtually every attendee receives a lanyard, which guarantees visibility for your company throughout the show. Only one company can take advantage of this exclusive awareness vehicle!

Show Daily Hand-out Sponsorship
Twelve people greet visitors at the entrance doors to the Convention Center each day of the show from 8:00 AM to Noon. As the hand-out sponsor, you can have them carrying a satchel emblazoned with your company's logo and tag line. You can also have them wear clothing and possibly hats headlining your company!

Information Kiosks
These busy kiosks will be even busier this year with the capability to beam Show and exhibitor information straight to your PDA. Attendees use these kiosks to search for exhibitors, leave messages, and send e-mails. They will be located in the Lobby, Media Center, and members lounge in high traffic areas. The kiosk sponsorship package includes screen savers, PDA screens, printouts, and signage with your logo!

Private Sky Box
If you are looking for an alternative to exhibiting on the PGA Merchandise Show Floor and need a convenient place for quiet meetings, ask about our new Sky Box options. These new areas provide a perfect place for private meetings in an elegant setting.
 
Show Floor Graphics
Take advantage of floor graphics on the Show floor to remind buyers why they should come to your booth….and lead them there!

Exhibit Hall Banners
Have your company's logo graphics and tag line overlooking the Show floor that is filled with tens of thousands of golf professionals.

Targeted Direct Mail Lists
We can help you pinpoint your best prospects. You can specify specific targets from past attendee databases (owners, apparel buyers, range managers, etc.) from specific geographic areas (via state or zip code) to make your mailings efficient and effective.

Cyber Cafe
Sponsor the Cyber Cafe, a space where attendees can go to check e-mail, surf the web, and relax. Possibilities are endless! You can have your company name visible on mouse pads, screensavers, pencils, and more. Think of the publicity!

EMG Opportunties
The PGA Merchandise Show Premier Media Showcase provides an EXPOtaining™ central distribution point for exhibitors to display literature. The carousal typically located at the front entrance or other high traffic area and is designed to attract attendee's attention through animation and movement. For additional information call (205) 263-0555 or visit the C.W. Allen Group website.

More Ideas?
Let us know how you would like to promote your business. We are always open to working with you to make sure the show serves your needs and meets your goals.

For more information and pricing, please contact your sales executive or Lisa Austin (800.477.7726).