| 8:00am - | 2:00pm | PGA Merchandise Show Education Conference | Orange County Convention Center |
| 8:00am - | 9:00am | PGA Merchandiser Media Ambassadors | Training Aids/ Golf Fitness |
| 8:30am - | Exhibit Hall Opens | Orange County Convention Center | |
| 8:30am - | 9:00am | True Ympact Press Conference | Pga Show Media Center - 312C |
| 8:30am - | 10:00am | PGA Themed Video | PGA Equipment Forum Stage |
| 8:30am - | 2:00pm | Fredericks Golf Contest | Frederick's Golf Booth #1791 |
| 9:00am - | 10:00am | Golf in China | PGA Equipment Forum Stage |
| 9:00am - | 11:00am | Celebrity Appearance - Dr. Gary Wiren | Golf Around the World Booth #2753 |
| 9:00am - | 6:00pm | Celebrity Appearance - Sean Cochran | Momentus Golf booth #1953 |
| 9:00am - | 6:00pm | Celebrity Appearance - Dr. Paul Hurrion | GEL Golf Booth #2329 |
| 9:30am - | 10:00am | Fashion Show | PGA Fashion Fairway |
| 9:30am - | 10:00am | Lounge19.com Press Conference | PGA Show Media Center - 312C |
| 9:30am - | 10:30am | Celebrity Appearance - Ann Kelly | Booklegger Booth #4977 |
| 10:00am - | 5:00pm | Celebrity Appearance - Sean "The Beast" Fister | Momentus Golf booth #1953 |
| 10:00am - | 10:45am | Srixon PGA Staff Professional Q&A | PGA Equipment Forum Stage |
| 10:00am | Celebrity Appearance- David Ogron | Bionic Gloves Booth # 1853 | |
| 10:00am | Ball Fitting Clinic - Bridgestone | Booth #1353 | |
| 10:00am - | 10:30am | Celebrity Appearance - Rick Smith | SKLZ Pro Performance Sports Booth #2109 |
| 10:00am - | 11:00am | Celebrity Appearance - Jim McLean | Zelocity Booth #1419 |
| 10:00am - | 12:00pm | Celebrity Appearance - Jerry James | Golfmembership.com Booth #3888 |
| 10:30am - | 10:40am | JTD Enterprises Golf Ball Retriever Giveaway | Booth #2941 |
| 10:45am - | 11:00am | PGA Themed Video | PGA Equipment Forum Stage |
| 10:30am - | 11:00am | Trion:Z Press Conference | PGA Show Media Center - 312C |
| 11:00am - | 12:00pm | PGA Merchandisers of the Year Panel | PGA Equipment Forum Stage |
| 11:00am | Celebrity Appearance - Katherine Roberts | Frederick's Golf Booth #1791 | |
| 11:00am | Celebrity Appearance- David Ogron | Bionic Gloves Booth # 1853 | |
| 11:00am - | 11:30am | Celebrity Appearance - Rick Smith | SKLZ Pro Performance Sports Booth #2109 |
| 11:00am - | 12:00pm | Celebrity Appearance - Pia Nilsson & Lynn Marriott | Booklegger Booth #4977 |
| 11:30am - | 12:00pm | Fashion Show | PGA Fashion Fairway |
| 11:30am - | 12:00pm | Celebrity Appearance - Paula Creamer | TMaG Booth |
| 12:00pm - | 12:15pm | PGA Themed Video | PGA Equipment Forum Stage |
| 12:15pm | Tehama Designer Roundtables | Fashion Show Stage | |
| 12:15pm - | 1:00pm | PGA Teaching Best Practices | PGA Equipment Forum Stage |
| 12:00pm - | 12:30pm | PCA Press Conference | PGA Show Media Center - 312A |
| 12:00pm | Ball Fitting Clinic - Bridgestone | Booth #1353 | |
| 12:15pm | Celebrity Appearance- Mike Dobbyn | Bionic Gloves Booth # 1853 | |
| 12:30pm - | 1:00pm | The Golfing Machine Press Conference | PGA Show Media Center- 312C |
| 12:30pm - | 1:30pm | Celebrity Appearance - Christina Ricci | Booklegger Booth #4977 |
| 1:00pm - | 2:00pm | PGA Merchandisers of the Year Presentations | PGA Golf Shop-Merchandising & Design Center |
| 1:00pm - | 1:15pm | PGA Themed Video | PGA Equipment Forum Stage |
| 1:00pm - | 3:00pm | Celebrity Appearance - Butch Harmon | Momentus Golf booth #1953 |
| 1:15pm - | 1:10pm | JTD Enterprises Golf Ball Retriever Giveaway | Booth #2941 |
| 1:30pm - | 2:00pm | Fashion Show | PGA Fashion Fairway |
| 1:30pm - | 2:00pm | Dancin' Dogg Golf Press Conference | PGA Show Media Center - 312C |
| 1:30pm - | 2:30pm | Paula Creamer | Sundog Eyewear PGA show booth |
| 2:00pm - | 3:00pm | PGA Merchandiser Media Ambassadors | New Products |
| 2:00pm | Ball Fitting Clinic - Bridgestone | Booth #1353 | |
| 2:00pm - | 2:30pm | ProPlay North America Press Conference | PGA Show Media Cener- 312A |
| 2:00pm | Celebrity Appearance- David Ogron | Bionic Gloves Booth # 1853 | |
| 2:00pm - | 3:00pm | Celebrity Appearance - Scott Sackett | Zelocity Booth #1419 |
| 2:00pm - | 2:30pm | PGA Themed Video | PGA Equipment Forum Stage |
| 2:00pm - | 3:00pm | Celebrity Appearance - David Leadbetter | Booklegger Booth #4977 |
| 2:30pm - | 3:00pm | Feel Golf Company Press Conference | PGA Show Media Center - 312C |
| 2:30pm - | 3:30pm | Adjustable Club Symposium | PGA Equipment Forum Stage |
| 3:00pm - | 4:00pm | PGA Merchandisers of the Year Presentations | PGA Golf Shop-Merchandising & Design Center |
| 3:00pm - | 3:30pm | Fashion Show | PGA Fashion Fairway |
| 3:00pm | Celebrity Appearance- Mike Dobbyn | Bionic Gloves Booth # 1853 | |
| 3:00pm - | 3:40pm | JTD Enterprises Golf Ball Retriever Giveaway | Booth #2941 |
| 3:30pm - | 6:00pm | Celebrity Appearance - Dr. Gary Wiren | Golf Around the World Booth #2753 |
| 3:30pm - | 4:00pm | Celebrity Appearance - Rick Smith | SKLZ Pro Performance Sports Booth #2109 |
| 3:30pm - | 3:40pm | JTD Enterprises Golf Ball Retriever Giveaway | Booth #2941 |
| 3:30pm - | 6:00pm | PGA Themed Video | PGA Equipment Forum Stage |
| 3:30pm - | 4:30pm | Celebrity Appearance - Dr. Joe Parent | Booklegger Booth #4977 |
| 4:00pm | Ball Fitting Clinic - Bridgestone | Booth #1353 | |
| 4:00pm - | 5:30pm | Professional Caddie's Association Hall of Fame Induction Ceremony | Fashion Show Stage |
| 4:00pm - | 5:30pm | The PGA Play Golf America Conference | 414 B & C |
| 4:00pm | Celebrity Appearance- David Ogron | Bionic Gloves Booth # 1853 | |
| 4:00pm | Back 9 USA Contest/Giveaway | Back 9 Usa Booth #8945 | |
| 4:30pm - | 5:30pm | Celebrity Appearance - Roberto Borgatti | Booklegger Booth #4977 |
| 5:00pm - | 5:10pm | JTD Enterprises Golf Ball Retriever Giveaway | Booth #2941 |
| everyday | 19th hole - sponsored by Club Car and Full Swing Golf | the 19th hole | |
| everyday | Rife Putter Challenge |