| Time | Event | Location | ||
| 8:00am - | 2:00pm | PGA Merchandise Show Education Conference | Orange County Convention Center | |
| 8:00am - | 9:00am | PGA Merchandiser Mediaam - bassadors | Golf Equipment and Club Fitting | |
| 8:25am - | 8:30am | Welcome Ceremony-Main Lobby Hall Doors C | Main Lobby Hall C | |
| 8:30am - | Exhibit Hall Opens | Orange County Convention Center | ||
| 8:30am - | 10:00am | PGA Themed Video | PGA Equipment Forum Stage | |
| 8:30am - | 2:00pm | Fredericks Golf Contest | Frederick's Golf Booth #1791 | |
| 9:00am - | 10:00am | PGA Merchandisers of the Year Presentations | PGA Golf Shop-Merchandising & Design Center | |
| 9:00am - | 9:30am | Celebrity Appearance-Rick Smith | SKLZ Pro Performance Sports Booth #2109 | |
| 9:00am - | 6:00pm | Celebrity Appearance - Sean Cochran | Momentus Golf booth #1953 | |
| 9:00am - | 6:00pm | Celebrity Appearance - Dr. Paul Hurrion | GEL Golf Booth #2329 | |
| 9:30am - | 10:00am | Fashion Show | PGA Fashion Fairway | |
| 9:30am - | 10:00am | Wilson Golf Press Conference | Pga Show Media Center- 312C | |
| 9:30am - | 4:00pm | Celebrity Appearance- Street beats Drum Group | E-Z-GO Booth #3735 | |
| 9:30am - | 10:30am | Celebrity Appearance - Susan Greene | Booklegger Booth #4977 | |
| 10:00am - | 5:00pm | Celebrity Appearance - Sean "The Beast" Fister | Momentus Golf booth #1953 | |
| 10:00am - | 10:05am | Brian Whitcomb Opening Remarks | PGA Equipment Forum Stage | |
| 10:00am - | 11:15am | U.S. Golf Economy Forum | PGA Equipment Forum Stage | |
| 10:00am - | 10:30am | Bionic Golf Press Conference | PGA Show Media center- 312A | |
| 10:00am - | Ball Fitting Clinic - Bridgestone | Booth #1353 | ||
| 10:00am - | 12:00pm | Celebrity Appearance - Dr. Gary Wiren | Golf Around the World Booth #2753 | |
| 10:00am - | 12:00pm | Celebrity Appearance - Butch Harmon | Momentus Golf booth #1953 | |
| 10:15am - | 10:45am | Cocona Designer Roundtable | Fashion Show Stage | |
| 10:30am - | 10:40am | JTD Enterprises Golf Ball Retriever Giveaway | Booth #2941 | |
| 10:30am - | 11:00am | Nature's Choice Press Conference | PGA Show Media Center- 312C | |
| 11:00am - | 2:00pm | Celebrity Appearance-Cyndy Lent | Greenbriar Golf Worldwide booth #2903 | |
| 11:00am - | 11:30am | Celebrity Appearance-Rick Smith | SKLZ Pro Performance Sports Booth #2109 | |
| 11:00am - | 11:30am | Bobby Jones Golf Press Conference | PGA Show Media Center- 312A | |
| 11:00am - | Celebrity Appearance- Fuzzy Zoeller | Bionic Gloves Booth # 1853 | ||
| 11:00am - | 12:00pm | Celebrity Appearance - Pia Nilsson & Lynn Marriott | Booklegger Booth #4977 | |
| 11:15am - | 11:30am | PGA themed Video | PGA Equipment Forum Stage | |
| 11:30am - | 12:30pm | Jim Furyk-Srixon | ||
| 11:30am - | 12:45pm | Fashion Show | PGA Fashion Fairway | |
| 11:30am - | 1:00pm | PGA Themed Video | PGA Equipment Forum Stage | |
| 11:30am - | 12:00pm | GemSpot Golf Putters Press Conference | PGA Show Media Center- 312C | |
| 12:00pm - | 12:30pm | At Your Feet Press Conference | PGA Shoe Media Center- 312A | |
| 12:15pm - | 12:00pm | Designer Roundtables | PGA Fashion Fairway | |
| 12:30pm - | Ball Fitting Clinic - Bridgestone | Booth #1353 | ||
| 12:30pm - | 1:00pm | Celebrity Appearance - Justin Rose | TMaG Booth | |
| 12:30pm - | 1:30pm | Celebrity Appearance - Stan Utley | Booklegger Booth #4977 | |
| 1:00pm - | 2:00pm | PGA Merchandisers of the Year Presentations | PGA Golf Shop-Merchandising &am - p; Design Center | |
| 1:00pm - | 1:30pm | Celebrity Appearance - Brittany Linicome | Etonic Booth #2303 | |
| 1:00pm - | 1:05pm | 25th Anniversary Presentation - Callaway | PGA Equipment Forum Stage | |
| 1:05pm - | 2:00pm | Annika Sorenstam - - Callaway Presentation | PGA Equipment Forum Stage | |
| 1:05pm - | 1:10pm | JTD Enterprises Golf Ball Retriever Giveaway | Booth #2941 | |
| 1:30pm - | 2:00pm | Fashion Show | PGA Fashion Fairway | |
| 1:30pm - | 2:00pm | King Golf Press Conference | PGA Show Media Center - 312C | |
| 1:30pm - | 2:00pm | Celebrity Appearance-Rick Smith | SKLZ Pro Performance Sports Booth #2109 | |
| 2:00pm - | 3:00pm | PGA Merchandiser Mediaam - bassadors | Apparel | |
| 2:00pm - | 2:15pm | PGA Themed Video | PGA Equipment Forum Stage | |
| 2:00pm - | 3:00pm | PGA State of the Association News Conference | PGA Show Media Center - 312A | |
| 2:00pm - | Ball Fitting Clinic - Bridgestone | Booth #1353 | ||
| 2:00pm - | 4:00pm | Celebrity Appearance - Tommy Jacobs | Frederick's Golf Booth #1791 | |
| 2:00pm - | Celebrity Appearance- David Ogron | Bionic Gloves Booth # 1853 | ||
| 2:00pm - | 3:00pm | Celebrity Appearance - Teresa Kelly | Booklegger Booth #4977 | |
| 2:15pm - | 3:15pm | PGA Teaching Best Practices | PGA Equipment Forum Stage | |
| 3:00pm - | 4:00pm | PGA Merchandisers of the Year Presentations | PGA Golf Shop-Merchandising &am - p; Design Center | |
| 3:00pm - | 3:30pm | Fashion Show | PGA Fashion Fairway | |
| 3:00pm - | 4:00pm | Greg Norman Press Conference-MacGregor TENTATIVE | 312 A | |
| 3:00pm - | Celebrity Appearance- Mike Dobbyn | Bionic Gloves Booth # 1853 | ||
| 3:00pm - | 5:00pm | Celebrity Appearance - Dr. Gary Wiren | Golf Around the World Booth #2753 | |
| 3:00pm - | 3:30pm | Nickent Golf Press Conference | PGA Show Media Center - 312A | |
| 3:15pm - | 6:00pm | PGA Themed Video | PGA Equipment Forum Stage | |
| 3:30pm - | 3:40pm | JTD Enterprises Golf Ball Retriever Giveaway | Booth #2941 | |
| 3:30pm - | 4:00pm | Celebrity Appearance-Rick Smith | SKLZ Pro Performance Sports Booth #2109 | |
| 3:30pm - | 4:30pm | Celebrity Appearance - Katherine Roberts | Booklegger Booth #4977 | |
| 4:00pm - | Ball Fitting Clinic - Bridgestone | Booth #1353 | ||
| 4:00pm - | Celebrity Appearance- David Ogron | Bionic Gloves Booth # 1853 | ||
| 4:00pm - | 6:00pm | Celebrity Appearance- Johnny Dam - on | PUMA Booth #8479 | |
| 4:00pm - | Back 9 USA Contest/Giveaway | Back 9 Usa Booth #8945 | ||
| 4:30pm - | 6:30pm | Media Reception hosted by Wales Ryder Cup 2010 | Media Center Room 311A | |
| 4:30pm - | 5:30pm | Celebrity Appearance - Christopher Obetz | Booklegger Booth #4977 | |
| 5:00pm - | 5:10pm | JTD Enterprises Golf Ball Retriever Giveaway | Booth #2941 | |
| 5:30pm - | 7:15pm | PGA ofam - erica Awards ceremony | Orange County Convention Center Auditorium | |
| 6:00pm - | Exhibit Hall Closes | Orange County Convention Center | ||
| everyday | 19th hole - sponsored by Club Car and Full Swing Golf | the 19th hole | ||
| everyday | Rife Putter Challenge | |||